Tag: Streaming media

Live-music broadcasting platform Boiler Room, which began in 2010 streaming DJ sets in East London warehouses, is looking beyond music with the launch of half a dozen video series and documentaries planned over the next month. New weekly series will showcase overlooked music genres, house party culture at universities and offer a take on the traditional morning chat show, “Breakfast with Shy,” hosted by broadcaster Snoochie Shy. Documentaries will look at the hip-hop scene in parts of the Philippines and Jamaica’s LGBTQ+ Dancehall community. With this new effort, it’s treading into politics, art and youth fashion. “We’ve had our roots in real-life experiences,” said chief content officer Stephen Mai. On YouTube, Boiler Room’s DJ sets have an average watch time of 15 minutes, according to Mai. Most of the platform revenue comes from YouTube, where Boiler Room has 1.7 million subscribers and 11 million monthly views, according to Tubular Labs. Boiler Room also is in talks with streaming services to grow revenue from content distribution. Mai led the launch of 4:3, which features everything from short-form video to feature films across music, politics, fashion, art and activism. Mai said the platform has attracted the interest of brands who typically wouldn’t think to advertise with Boiler Room, like luxury and consumer goods brands.