Tag: Rupert Younger

Younger told us that character plays a much larger role than capability when it comes to politics. He believes that this reputational importance was the reason for Hillary Clinton's defeat in the recent United States Elections. Read the full transcript below: Rupert Younger: Hi I'm Rupert younger, I'm director of Oxford University's Centre for Corporate Reputation and I'm also co-author of The Reputation Game. We're struggling with this idea of "what exactly is a capable politician? The research is pretty clear that says that it's character that matters much more than capability when it comes to politics. How you orient yourself, the type of transparency you're prepared to engage with, certainly in the west. The way in which you develop your narratives, you comport yourself when it comes to the Q&A. The recent American elections are a very interesting frame to think about reputations. The first is I think a question of, actually most of them are perceptions of character as opposed to capability. Politics and politicians character is an incredibly important feature of reputation formation and destruction in political circumstances.