Tag: Marketing

Good morning, As prescription opioids are blamed for fuelling a crisis that has killed thousands of Canadians, five pharmaceutical companies including Purdue Pharma have heeded a call from the federal government to stop marketing those painkillers. Purdue’s introduction of OxyContin in 1996 is seen as the root of the current crisis, as the company promoted the drug as safer and less addictive than other opioids. In February, Purdue’s parent company stopped promoting prescription painkillers in the United States, where it has previously acknowledged misleading marketing and paid more than US$600-million to settle criminal and civil charges. Ontario’s newly elected premier, Doug Ford, has already set work dismantling some of the previous government’s policies. Mr. Ford’s campaign promise to cancel cap and trade is prompting the federal government to say it’s reconsidering $400-million in funding. Francisco Valencia, the activist, has been a major voice for improving the South American country’s health-care system, which has collapsed. The Globe and Mail Editorial Board on gun crime in Toronto: “The mayor’s belief that “answers are easy” if the city just throws enough police at the problem is indicative of a failed mindset that has prevailed in Toronto for too long.” Kent Roach (The Globe and Mail) on self-defence: “We need to examine whether the 2012 changes to our self-defence laws have made it too easy for people to use guns to defend property, self and others. The CBSA says detention is used as a last resort, in situations where, for example, officers need to complete an examination, or have security concerns, or have grounds to believe the individual will not appear for an immigration proceeding. It is well past time to accept that the Supreme Court is a political institution and deal with it accordingly.” Help The Globe monitor political ads on Facebook: During an election campaign, you can expect to see a lot of political ads. The Globe and Mail wants to report on how these ads are used, but we need to see the same ads Facebook users are seeing.