Tag: Daniel Lubetzky

Caption Why you should care For better or worse, business leaders have a greater responsibility to right society’s wrongs. “We’re going to connect with our partner school,” she says. It’s the brainchild of Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks. “When my team asks me what keeps me up at night, they tend to be asking in terms of the business,” he says. Despite a reputation for being tight-lipped, business leaders like Lubetzky — including many who enter the political realm — have increasingly been willing to speak up on social issues. His past donations lead to criticism from groups like 2ndVote, a conservative watchdog that studies contributions from corporate leaders. “You don’t have to artificially raise funds,” he says, and increasingly, the model comes with a social responsibility too. There is this trend toward ‘corporate social responsibility’ or ‘corporate citizenship,’ and sometimes it’s just gimmicky.” Brand forays into activism can be treacherous. KIND itself faced scrutiny in 2015, after Lubetzky built his snacks on the promise of their health benefits, only to have the Food and Drug Administration ask that it remove the term “healthy” from its labels for having too much saturated fat. Empatico is a start.