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Taylor Swift’s decision to ‘walk the political plank’ was the right choice

She brushed aside previous criticism that she had been apolitical, "Due to several events in my life and in the world in the past two years, I feel very differently about that now." Later in her post, Swift named names, saying she can't back Marsha Blackburn, the Republican who is running for US Senate because of the many anti-woman measures the Tennessee representative supports. Young Americans may feel that their vote doesn't matter, or they may not know how to register. With 62 million Millennials who are voting age, they now make up the second largest generation after Baby Boomers. To assess the potential impact of Swift's post, consider her enormous social media audience: 112 million followers on Instagram, 83.6 million followers on Twitter, and 72.6 million likes on Facebook. Her combined audience of 268.2 million is 487 percent more than President Donald Trump's 55 million followers on these three social media services. Already, President Trump has responded by saying he likes her music "25 percent less." This is no doubt an important message for young people, to speak up about your convictions, even if not everyone agrees. By sharing her personal and political views, not only has Swift activated her sizable fanbase but she has also earned the respect of millions of Americans who have watched aghast at recent political events. With just one post, she has notified the world that the old apolitical Taylor Swift can't come to the phone right now.