Tag: Ali Mahvan

Do you think companies should comment on political issues? You risk alienating a percentage of your customer base. Companies should stay as much out of political issues as possible. There is no benefit to a business choosing a side. If you do, test your messaging to avoid alienating your tribe. Don’t comment unless the issue directly impacts your business. Outside of unifying industry-relevant issues like net neutrality, entrepreneurs should think twice before addressing sensitive political issues. Take social stances to be on the right side of history. Companies should never feel pressured to speak up simply because they feel like they should, but don’t feel too comfortable. Reflect before choosing to make a statement (or not make one) and think through the outcome and fully understand why you’re doing it.