I hope I am reading this wrong.
But before I get into what exactly I am reading let me say this:
We can argue whether or not a losing campaign ran the right ads … targeted the right markets … struck the right tone. We can agree to disagree over such items as whether an effort should have put more money into field operations versus direct mail … network television versus digital, social media versus cable, or traditional radio over Pandora.
Those are all fair questions that even smart experienced consultants can feud over.
But here is one thing that NOBODY can argue: Never – EVER – take your foot off the gas, never – EVER – stop campaigning, never – EVER – leave significant resources in the bank unspent.
Which brings me to the point, and I hope that somehow I am reading the reports incorrectly.
According to the Division of Elections reports, Andrew Gillum’s political committee, “Forward Florida,” appears to have left $3 million just sitting there in the bank on Election Night. That balance is up to more than $4 million in the bank now, at least through the Nov. 30 reports, as someone’s apparently seeking to bankroll whatever’s next.
By contrast, Ron DeSantis’ committee, “Friends of Ron DeSantis,” acted as if Nov. 6 were a now-or-never date. And of course it was. “Friends” is out of money. But…
