What startups should know about politics

“The Fixer” book cover art. Image: Tusk Strategies

“At the end of the day, politics comes for you.” That’s a hard reality startups must face and embrace, according to Bradley Tusk, an ex-Mike Bloomberg campaign manager turned tech investor.

Why it matters: Tusk has parlayed his career’s lessons into a new book, “The Fixer: My Adventures Saving Startups from Death by Politics,” which he hopes can help startups operating in highly regulated industries like transportation, sports betting, and cannabis.

Top lesson: “You’ve got to take government and politics seriously because it can make or break your business,” says Tusk. After years in politics, he decided to open a consultancy to help businesses launch political-style campaigns on public issues.

  • In 2011, he was introduced to Uber’s then CEO, Travis Kalanick, who needed some help dealing with New York City’s Taxi & Limousine Commission.
  • Uber was also the first client he took on in exchange for startup equity (in part). “I had no idea what it was!” exclaims Tusk when asked if he knew…

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