Win or lose, Beto O’Rourke could shape Texas politics for years

It’s the most backhanded of compliments.

U.S. Rep. Beto O’Rourke’s campaign for U.S. Senate has caught so much fire throughout the state that the new favorite betting game in Texas politics is “How close can he get to Ted Cruz in November?”

The implication in the question’s phrasing is that O’Rourke’s loss remains a given.

Despite the high enthusiasm the El Paso congressman’s campaign has drawn among Democrats, Texas has not elected a Democrat statewide in over 20 years. An informal round of interviews with well over a dozen political players involved in Texas and national politics suggests that Cruz is expected to extend that streak with a re-election victory in the high single digits.

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While such a margin would amount to significant progress for Democrats from past statewide performances, a loss is a loss, and Cruz’s win would likely ensure GOP control of the U.S. Senate for another two years.

Even so, O’Rourke’s 18-month statewide tour could still help significantly rebuild a flagging state party apparatus. The term being thrown around quietly among Democrats is “losing forward.”

In that sense, the stakes are much higher for both parties than a single race.

How this very strange matchup of Cruz, a former GOP presidential runner-up, against O’Rourke, a rank-and-file congressman turned political sensation, shakes out could set the trajectory of the next decade in Texas politics.

Not an ordinary cycle

The latest sign of O’Rourke’s momentum came over the weekend, in the wake of Cruz releasing several television ads Friday, including three attacking O’Rourke.

“The biggest challenge I have in this race … is complacency,” Cruz said last week at a conservative conference in Austin. “People say all the time, ‘Oh, come on, it’s a Texas re-elect. How could you possibly lose?’ Well, in an ordinary cycle, that might be true. But this is not an ordinary cycle.”

O’Rourke’s campaign, meanwhile, set an ambitious goal of raising $1 million over the weekend to help counter Cruz’s attack, and easily blew past that target, announcing Monday morning it had raised more than $1.25 million through more than 30,000 donations.

More than one operative from both parties brushed off the O’Rourke excitement with a pervasive phrase — “This is still Texas” — a nod to the state’s recent history as the most populous conservative powerhouse in the union.

The enthusiasm for O’Rourke — his bonanza event attendance and record-breaking fundraising, in particular — is something the state has not seen in modern memory. But there remain open questions over whether the three-term congressman can take a punch when the widely expected fall advertising blitz against him begins, whether he can activate the Hispanic vote and whether he can effectively build his name identification in a such a sprawling and populated state.

“We’ve never been in a situation where November matters at a statewide level,” said Jason Stanford, a former Democratic consultant, about the uncertainty of the fall.

Related stories from Fort Worth Star Telegram

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Ted Cruz releases first TV ads of 2018, including 3 attacking Beto O’Rourke

Ted Cruz releases first TV ads of 2018, including 3 attacking Beto O’Rourke

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