Live-music broadcasting platform Boiler Room, which began in 2010 streaming DJ sets in East London warehouses, is looking beyond music with the launch of half a dozen video series and documentaries planned over the next month.
New weekly series will showcase overlooked music genres, house party culture at universities and offer a take on the traditional morning chat show, “Breakfast with Shy,” hosted by broadcaster Snoochie Shy. Documentaries will look at the hip-hop scene in parts of the Philippines and Jamaica’s LGBTQ+ Dancehall community. Several shows are also fronted by 19-year-old producer Alhan Gençay. For distribution, Boiler Room will rely on the usual suspects of Facebook Live, IGTV and YouTube, as well as its own video platform, 4:3, which launched in May.
Boiler Room has previously dabbled in original content with shows like “Gasworks,” a 20-minute, grime-focused talk show. With this new effort, it’s treading into politics, art and youth fashion.
“We’ve had our roots in real-life experiences,” said chief content officer Stephen Mai. “In the crowded market of digital content, that regular connection with audiences means they have a special relationship…